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Don’t be fooled 2014

As corporations tout their “green” credentials around Earth Day, our new report details the most misleading, galling or surprising corporate lies about the planet all year. Read all about it and our plan to Deliver the “Award” to Walmart Stores on Earth Day.

Download Don’t be Fooled 2014 here

For Immediate Release: April 17, 2014
For more information contact: Drew Hudson, The Green Life Online, 802-272-9763 drew@thegreenlifeonline.org
Jesse Bacon, Environmental Action, jesse@environmental-action.org, 215-298-3923

Download the report and find out about the most misleading, galling or surprising corporate lies about the planet all year.A new report released today by the environmental and consumer protection group The Green Life Online (greenlifeonline.org) has named Walmart the worst greenwasher of the year. This annual report compiles some of the most egregious examples of corporations that claim to do good for the planet, when in fact they are destroying the environment with every sale.

“Walmart has made some big promises to environmentalists and the public, but sadly, many of the promises continue to go unfulfilled,” explained Acting Executive Director of the Green Life, Drew Hudson. “The truth is that Walmart’s current business model is unsustainable. From the way Walmart ships material to the fact that it has a 96% failure at their own goals for renewable energy. Americans need to know – there is a high climate-cost of low prices.”

A coalition of Walmart workers, environmentalists and allies plan to deliver a copy of the Greenwasher recognition to the K-street lobby office of Walmart Inc. on Earth Day, April 22. On the same day, dozens of environmentalists will present copies of the award and speak with customers at local Walmart stores across the country.

“I can’t think of any company more deserving of this award that Walmart,” said Environmental Action Field Organizer Jesse Bacon. “40,000 Environmental Action members have signed a petition to tell Walmart it’s time to stop greenwashing, and start acting like the green-company they claim to be. On Earth Day, we’re going to deliver that message to the company’s door.”

The report also profiles misleading ad campaigns and marketing materials from the energy sector (ANGA, fracking and natural gas), financial sector (green bonds and fossil fuel divestment), Travel (hotel chains and towel re-use) and parenting (Huggies, ‘sustainable’ diapers).

The reports authors and allies also suggest that Walmart’s annual green marketing campaign around earth day may have as much to do with distracting from their labor disputes as it does with an interest in saving the planet.

“Unfortunately, it isn’t surprising that Walmart’s promises around sustainability are mostly empty,” said Richard Reynoso, a Walmart Associate and member of the Organization United for Respect at Walmart (OUR Walmart). “We know Walmart can do much better on the environment, just as they can do much better for workers. It’s time to stop wasting money on the PR-tricks and start using it to solve the problems and make Walmart a better company for workers and for the planet.”

“Walmart’s own data show that its operations have become vastly more polluting in the last few years, even as the company has touted itself as an environmental leader,” said Stacy Mitchell, senior researcher with the Institute for Local Self-Reliance and author of Walmart’s Assault on the Climate. “Even amid a sea of corporate greenwashing, Walmart stands out from the crowd for its deeply destructive business model and elaborate campaign to cover it up.”

A coalition of Walmart workers, environmentalists and allies will deliver a copy of the award to the K-street lobby office of Walmart Inc. On Earth Day, April 22. On the same day, dozens of volunteers from Environmental Action will present copies of the award at local Walmarts across the country.

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