What if recycling was fun?

In Sweden, most people recycle – but sometimes glass bottles don’t end up in the recycling. So some engineers came up with a fun way to encourage recycling glass. Take a look.

This initiative, sponsored by Volkswagen at TheFunTheory.com, awards ideas that make things fun. As they say, “fun is the easiest way to change peoples behavior for the better.”

What do you think? Does this approach work? Could you see it working in other countries?

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